April 29th, 2008

Hello friends! After 4 years of doing our best to consistently support great NW music, The Awareness Group is calling it a day. One of the two partners will be moving to the UK in the next few months and the other is a brand new dad. Those two combined, we felt we'd be doing ourselves and our clients an injustice if we continued without having enough time or resources to devote to our projects.

We thank everyone for their unbelievable support over our run, and we feel incredibly honored that you have trusted us with the records you've worked so hard to create. Starting out as just a couple guys that wanted to do our part by supporting great music, we've been able to do more than we thought possible 4 years ago.

That said, we are finishing out strong with our current promotional lineup. Please look out for these records and support them if you get a chance:

LORDS OF THE NORTH
RECORD: S/T
RIYL: Sleep, Sabbath, The Sword
"The band delivers booming, slow driving instrumentation with gruff, tense vocals and chugging guitar riffs matched to a cleaner voice on their self-titled album." - pluginmusic.com

PALODINE
RECORD: Garden of Deceit
RIYL: PJ Harvey, Jesse Sykes
out to college/CMJ radio

THE OSWALD EFFECT
RECORD: Love & Sabotage
RIYL: Soundgarden, QOTSA
coming soon

YOU MAY DIE IN THE DESERT
RECORD: Bears in the Yukon
RIYL: Explosions in the Sky, Mogwai, Russian Circles
coming soon

Thank you again.